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Advocacy work is intense and often very adaptive, with short-term strategies designed to respond to immediate needs and flexibility in how longer-term strategies are deployed. Because of the nature of advocacy work, taking time to evaluate may feel burdensome. However, evaluation is a powerful tool for learning, improving, and making the case to funders for why advocacy work is critical to the issues they care about.

This toolkit is designed to help advocates design and implement their own evaluations, without feeling dependent on expert support. Each step of the toolkit includes tools you can download and use to make the process easier and resources you can access online to provide more in-depth information.