Overview: Introducing Evaluation for Advocacy

Evaluation is a powerful tool for learning, improving strategy, and making the case to funders for why advocacy work is critical to the issues they care about. Advocacy evaluation is a specific variant on evaluation, with a set of tools, processes, and approaches that are as adaptable as advocacy itself and help to define why advocacy matters.

The toolkit will walk you through the process of defining your work in a way that makes it easier to evaluate, identifying a narrow and useful focus for your evaluation efforts, collecting and analyzing data, and then using the results.