Between interpretation and using the results to make decisions, there is often a need to present the findings with the interpretation. Sometimes this is not true. For example, if the group interpreting the results is the same group making the decision, then interpretation and decision-making can happen in one meeting without a formal presentation of results. In other settings, however, it will be necessary to take the information interpreted by one group and prepare it for another group to use.
In these settings, it is important to present the information in the most actionable ways, which rarely includes a formal report, long PowerPoint presentation, extensive charts and graphs, or other approaches that overload the audience with information.
Instead, you want to present the information most relevant to the decision at hand in the most accessible way. This is where storytelling comes into using data for decision-making. Whether you have qualitative data, quantitative data, or both, when you present the results, you want to tell the story that surfaced during the interpretation of the data.