Step 1: Designing Your Evaluation

Now that you know the reason why you should use evaluation for your advocacy work, let’s talk about how to do it. This part of the toolkit walks you through the basic steps of how to develop an evaluation of either specific advocacy strategies or your organization overall, using a tool called the “Evaluation Focus Worksheet.” Even if there is only one small component of your work you want to evaluate, it is important to work through these initial steps to ensure your evaluation is useful to you.