Step 2: Outcomes, Indicators & Measures

Outcomes, indicators and measures are often confusing as well as intimidating to non-evaluators, but this need not be the case.  Key to a successful evaluation is determining upfront how to select and prioritize outcomes, how to determine what is realistic to measure, and how to make sure you are measuring outcomes that accurately reflect your program’s impact.  Logic models are a tool that will help you in this task.  It is also important to pay attention to the purpose of your evaluation as that is an important determinate of what you’ll want to measure.