Step 4: Systematic Data Collection

The next step is to pick the right tools to do the learning. Data collection doesn’t have to be fancy and difficult and there are many straightforward, easy ways to collect and use data. Effective data collection tools can be simple, straight forward, and easy to design and use. There are also many great templates and resources can help you design them and use the data they generate.

As you begin the data collection process, it is important to find the balance between what is easy to measure (such as event attendance) and what is most useful (whether those event attendees had a shift in the attitudes, strategies, actions, etc.). You will also want to make sure you have a plan for how you can analyze and use the data: you don’t want to wait to figure that out until you have an overwhelming amount of data to handle!

Goal: To collect data you can analyze/summarize and use to improve strategies