Now that you have all this great data and information, you need to decide how you are going to use it.
Pulling together your information in just the right way can be intimidating, but your evaluation plan is designed to guide you the rest of the way. If you used the Evaluation Focus Worksheet discussed in the “ Designing Your Evaluation ” section, it’s time to go back that document. You will first want to clarify your audience and the purpose of your evaluation and then consider the best timing and delivery of your results. Each of these elements—audience, purpose, timing, and delivery method—all affect the format and the content and level of detail needed. Given the fast-paced nature of advocacy work, it is possible the audience and purpose have shifted, which can be accommodated by highlighting the most currently-relevant aspects of your evaluation results.
The following sections will help you determine which delivery method is most useful given your audience, purpose, and timing constraints.